Creating a Facebook Fan Page is a great way to engage your customers. From a business perspective, it functions similar to a normal Facebook user profile except that multiple people can administer the account. Creating the fan page is the easy part. The trick is figuring out how to make it valuable.
Below are a few quick tips to get you started:
- Let people know that your page exists! Use tools such as the Fan Box to embed “Become a Fan” links and content your page. If customers are coming to your website, this is an easy way to start connecting to them through Facebook.
- Give your users a reason to keep coming back. Give them valuable information or coupons. For example, Punch Pizza does a great job of using the existing photo sharing tools to distribute coupons to their customers.
- Don’t overwhelm your followers. When you publish a story, it appears in their feed. If you have a lot of content you want to publish, do it over time.
- Connect with customers; don’t simply use it as a method to spam them. Facebook allows you to interact and to talk with your fans. Engage them; ask them questions and listen to their responses.
- Be nice to your customers. Don’t do anything on a fan page that you would not want published in print.
- Keep it fresh. Regularly update your content. If a fan or customer visits your page and it has not been updated in a long time, the are likely to not return.
- Facebook provides many options for reaching fans including sending messages to their inbox. Use these features wisely. Items sent to a user’s inbox has a much higher probability of being seen than a feed story but it also has a much larger potential for backlash.
Need help setting up a fan page? Looking to do more with your existing one? Contact Rovrr.
