Rovrr, Inc. Opens Its Social Media Platform to Select Developers
by | Posted in News Comments OffRovrr, Inc. Opens Its Social Media Platform to Select Developers
Minneapolis—December 1, 2009—Rovrr, Inc. announced today that it will open its patent pending social media monetization platform to a select group of developers to create new marketing applications.
By using the Rovrr social marketing platform to build and maintain the Stuff I Like™ application, Rovrr has validated market demand for its social marketing and monetization strategy. Based on the success of Stuff I Like™, Rovrr is now able to open up the platform to third party content providers to help brands generate new revenue and build measureable awareness.
Titled “Monetizing a Brands Facebook Presence,” Rovrr’s whitepaper outlines how social marketing differs from traditional marketing and introduces the tools and approaches that lead to success. The document may be downloaded from http://blog.rovrr.com
Rovrr was developed in 2006 with a mission to be a win/win for its users, advertisers, the host media platform and Rovrr. The Rovrr social marketing platform works simply by enabling end users to discuss brands and products within an existing social context. Users can discover new products, see what their friends like, or see what Rovrr suggests.
The Rovrr social marketing platform is beneficial for all because it generates consistent, meaningful and trackable actions and revenue for the advertisers and the platform users. Since it is a success-based revenue model, users are significantly more likely to use one of the Rovrr tools when sharing what they already like with their friends and community.
People already share what they like and Rovrr fits naturally in the conversation.
“This platform is a pure win/win model for the monetization of social media. To date, very few companies have figured out how to actually make money in this space because they are so focused on mass. Rovrr is different – we are truly focused on relevance and letting the market dictate what it wants rather than displaying ads to people in a hit or miss way,” says Brian R. Stuckey, President and co-founder of Rovrr, Inc.
ABOUT ROVRR, INC.
Rovrr, based in Minneapolis, Minnesota, offers advanced marketing solutions and proven methodologies to deliver successful social media monetization applications with high user acceptance. Through a marketing partnership with AOI marketing (www.aoimarketing.com), a premier provider of travel and loyalty programs, Rovrr has launched several successful tools to prove its platform monetization model.
Contact Information
Amanda Axvig
612.372.7002
aaxvig@aoimarketing.com
Download the print resolution Rovrr logo
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